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The Dyson Supersonic is a radical re-imagining of the hair dryer – so much so that it looks more like a space-age microphone than a hair-care gadget. It's been engineered to feel well-balanced so even though the bluntness of the head and the weight distribution – the V9 digital motor is in the handle at the bottom of the dryer instead of at the top – takes a little getting used to, you’ll be blown away (sorry!) by just how powerful and easy-to-use this hair dryer is.

Other welcomed touches include magnetic concentrator and diffuser attachments that fit on, and can be removed, without too much force. These magnets also mean the attachments stay put while drying instead of turning and moving, like we've seen on other dryers (namely the GHD Air). Other features include flexible speed and heat settings, and thermal sensors to prevent the unit, or attachments getting too hot.

In June 2018, Dyson launched a new range of attachments to join the nozzles and diffuser. The